Shark Tank India Season 5

Shark Tank India Season 5 is Here – And It’s Calling Out Burnout Culture

“You wrote their success stories. Now write your own.” — Sony LIV invites India’s aspiring entrepreneurs to ditch the grind and pitch smart in the most anticipated season yet.

New Delhi | July 4, 2025 –
India’s most-watched entrepreneurial reality show, Shark Tank India, is back with a bold new message—and this time, it’s bigger than business. With registrations for Season 5 now officially open, the show is championing a fresh narrative: smart innovation over hustle fatigue.

Sony LIV, the show’s digital partner, has unveiled a powerful new tagline—“You wrote their success stories. Now write your own”—as a rallying cry for India’s dreamers. The campaign addresses a rising concern among young professionals: burnout, overwork, and the glorification of hustle.

A Satirical Campaign to Spark a Cultural Reset

In a striking move, the show launched its promo with an ironic twist—a campaign titled “Don’t go to Shark Tank.” The video, both humorous and hard-hitting, features a typical young Indian employee discouraged from pursuing entrepreneurship due to societal pressures and the fear of instability.

Behind the satire lies a strong message:
“Ditch the burnout. Embrace brilliance. Build smart, not hard.”

This fresh approach comes amid ongoing national conversations about work-life balance, including a much-debated comment from Infosys co-founder Narayana Murthy, who once suggested that youth should work 70-hour weeks. Shark Tank India Season 5 counters with clarity:
“Forget 70 hours. One brilliant idea is enough.”

What Makes Season 5 Stand Out?

Season 5 promises to be more than a business show—it’s positioning itself as a movement. Here’s what’s different this year:

Element Season 5 Upgrade
Theme “Don’t Burnout, Pitch Brilliance”
Narrative Anti-hustle, pro-smart innovation
Tone Empowering, satirical, and self-aware
Message You don’t have to suffer to succeed
Platform Digital-first via Sony LIV

The focus this season is not only on funding, but also on mental well-being, work-life balance, and redefining what it means to be an entrepreneur in India.

How to Register for Shark Tank India Season 5

Think your startup is the next big thing? Here’s how to apply:

  1. 📲 Download the Sony LIV app (available on Android, iOS, and the web).

  2. 🔢 Enter your mobile number to get an OTP.

  3. 🧾 Fill out the application form with business and founder details.

  4. 🎥 Upload a pitch video (optional but highly recommended).

  5. 🚀 Submit and await communication from the Shark Tank India team.

💡 Tip: Startups with clear financials, innovation, and strong scalability have the best chance of being selected.

Shark Tank India So Far: The Numbers Speak

Since its debut in 2021, Shark Tank India has:

  • Heard over 741 pitches

  • Funded 351 startups

  • Invested more than ₹293 crore

  • Created an estimated 10,000+ jobs

From ice pops to ed-tech to luxury lifestyle brands, the show has helped turn local entrepreneurs into national success stories.

Beyond Capital: Visibility, Mentorship & Validation

Many founders agree that the greatest value lies beyond funding. Appearing on Shark Tank has brought invaluable mentorship, exposure, and credibility to their ventures.

Some notable success stories:

  • Hammer Lifestyle: Sales quadrupled post-show

  • BluePine Foods: Took momos from street food to gourmet shelves

  • AAS Vidyalaya: Brought virtual schooling to rural India

Who Are the Sharks in Season 5?

While the final lineup is yet to be revealed, returning fan-favorites are expected to include:

  • Aman Gupta – Co-founder, boAt

  • Namita Thapar – Executive Director, Emcure Pharmaceuticals

  • Anupam Mittal – Founder, Shaadi.com

  • Peyush Bansal – Founder, Lenskart

  • Vineeta Singh – CEO, SUGAR Cosmetics

New faces like Ritesh Agarwal (OYO) and Deepinder Goyal (Zomato) are rumored to join, along with possible entries from Kunal Bahl, Varun Dua, or even global investors.

India Reacts: “We Needed This”

The internet is buzzing with excitement, admiration, and applause for the new theme:

💬 “Not just a show—Shark Tank India gave my startup a life it never had.”
— Aditi Bhutia Madan, Founder, BluePine Foods

💬 “We needed a message like this. Burnout isn’t a badge of honour. Well played, Shark Tank!”
— Rajat Mehta, Finfluencer

Conclusion: The Tank Is Open. Are You Ready?

Shark Tank India Season 5 is not just a competition—it’s a call to action. For every aspiring entrepreneur who’s held back by fear, fatigue, or pressure, this is the moment to take a chance.

You’ve written others’ stories. Now, write your own.
👉 Register now on Sony LIV and make your dream pitch a reality.