Ayush Tripathi

Ayush Tripathi: From Civil Services Aspirant to Founder of Gwalior’s Leading Home Services Brand, Snehnod Services

Gwalior, Madhya Pradesh – The entrepreneurial ecosystem in Tier-2 and Tier-3 cities of India is witnessing a silent revolution, and at the heart of it is a young innovator from Bhind, Madhya Pradesh — Ayush Tripathi, the 25-year-old founder of Snehnod Services, a fast-growing startup in the home cleaning and maintenance sector.

What makes Ayush’s journey exceptional is not just his success, but the resilience and adaptability he demonstrated after facing failure in the Civil Services Examination — a turning point that led him to entrepreneurship.

An Unexpected Pivot from Public Service to Private Innovation

With a background in B.Com LL.B, Ayush initially pursued the prestigious Civil Services Examination (CSE). Despite investing significant time and effort, he was unable to clear the prelims in two attempts. Rather than succumbing to disappointment, Ayush reassessed his strengths and passions, and discovered a new mission — entrepreneurship with a social impact.

Simultaneously, while pursuing an M.Com in Financial Management—where he topped his class—he began exploring gaps in the local service economy of Gwalior. One such gap stood out: the lack of structured, hygienic, and trustworthy home cleaning services.

Snehnod Services: A Solution Born from Local Needs

Founded with just ₹500, Snehnod Services is today a thriving local brand generating over ₹1 lakh in monthly revenue, delivering high-quality home cleaning solutions to residents of Gwalior and neighboring areas.

The company offers:

  • ✅ Complete Home Deep Cleaning

  • ✅ Sofa and Carpet Cleaning

  • ✅ Bathroom and Kitchen Sanitation

  • ✅ Water Tank Cleaning

  • ✅ Car Wash at Home Service

The service portfolio caters to a growing demand for professional hygiene services, especially in urban households that lack time or resources to manage deep cleaning on their own.

Ayush Tripathi

Tech-Enabled Convenience

To streamline operations and improve customer experience, Ayush launched the Snehnod Services mobile app (available on the Google Play Store), enabling users to schedule services, track bookings, and access support — making cleanliness just a click away.

A Model for Local Job Creation

More than a startup, Snehnod Services is a micro-employment generator. Ayush has onboarded and trained local youth and under-skilled workers, providing them with stable income and skill development.

“In a city like Gwalior, opportunities are often limited. I wanted to create something that helps others grow with me,” he explains.

Roadmap: Scaling for Impact

Ayush’s strategic roadmap for Snehnod includes:

  • 📍 Expansion into other cities in Madhya Pradesh

  • 🤝 Franchise-based growth to maintain service standards

  • 🌱 Integration of eco-friendly cleaning agents

  • 📲 Subscription models for regular maintenance customers

With a focus on quality, affordability, and impact, the company is well-positioned to emerge as a national brand in the home services segment.

Conclusion: Reinventing the Dream

Ayush Tripathi’s story is not just about success in business—it is about reinventing oneself after failure, turning a setback into an opportunity, and building something meaningful from the ground up.

As Ayush puts it:

“If Plan A fails, don’t hesitate to build Plan B from scratch. Sometimes, the second path is where you truly belong.”

For bookings, Gwalior residents can download the Snehnod Services App today and experience professional home cleaning like never before.